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Who We Are and What We Are
About |
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Aaroncroft Publishing was
established in 2002. Originally our purpose was to publish the works of one
author, J. McGrath, but our vow even then was to remain open to all ideas.
This means we are open to change as the avenues of success present themselves.
However fluid this may sound, our standards are firm, and our goals, though
they may veer, will always be shaped by them. For fiction our guiding mantra
is simple: Entertainment. Our attempt is to grab your interest with
interesting dialogue, writing techniques and concepts, and hold on to it with
a fast-paced plot punctuated by intrigue and surprise. Thus in our novels you
will not find any attempts to bolster a weak story line with interpersonal
strife or blatant sexual acts. For nonfiction our guide is not
so simple, but rather predicated on whether or not we believe each individual
manuscript has merit and will find an audience. The almost infinite range of
nonfiction topics means that there can never be a simple guiding principle. Each manuscript
must be judged on whether of not we
believe it is important or adds value to the subject, and whether or not the
author’s skill can hold the reader’s attention. |